ALWAYS TOMORROW: THE PORTRAIT OF AN AMERICAN BUSINESS - 1941 - RARE DVD

ALWAYS TOMORROW, made in 1941 for the Coca-Cola company and presumably aimed at bottlers and potential investors in bottling plants and distributor-ships, belongs to that curious genre of film, the Corporate Feature. This is not a documentary or a training film, but a Hollywood-made narrative drama featuring a cast full of familiar B-movie faces (led by comedian Johnny Arthur as a fussy, worrywart accountant for a local Coca-Cola bottling plant), and it plays like a typical Monogram or PRC feature, except for the lectures to the audience (in the style of an exploitation film) about business philosophy. The film's structure is strange in that it begins in 1941 with the story of Coca-Cola distributor Jim Westlake, and then works backward step-by-step until we reach the beginning of his career! You've probably never seen a film like this before, and you'll learn a lot about the history of the soda business while being entertained.

Stars: John Archer, Johnny Arthur, Virginia Carroll

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